Mobile Trends for U.S. Hispanics
More than 27.5 million Hispanics own a cell phone!
- Cell phone penetration among Hispanics has grown 18% over the past year, versus a 9% increase among non-Hispanics
Source: Simmons NCS/NHCS Fall 2008 &2009 Full Year, Population A18+
- Among cell phone owners, Hispanics spend 10% more on their monthly bill than non-Hispanics
- 15.2 million have camera phones – that’s 55%
- More than 14.4 million have texting capability
- Over 10.1 million have games on their cell phones (more likely than non-Hispanics)
- 9 million download ringtones
Source: Simmons NCS/NCHS Fall 2009 Full Year, Population A18+ (Nov08-Dec09); Base: Cell phone owners. Cell phone service – do you have.
- Hispanic cell phone owners are more likely than non-Hispanics to use a number of cell phone services:
73% more likely to use a camcorder phone serviceSource: Simmons NCS/NHCS Fall 2009 full year, Population A18+ (Nov08-Dec09); Base: Cell Phone Owners. Cell phone service – used, past 30 days
72% more likely to send video messages
44% more likely to use the push-to-talk function
23% more likely to use their phone to download music
16% more likely to use their phone to IM
14% more likely to use their phone as an mp3/digital music player
7% more likely to play games
When compared to Caucasian and African American groups, more Hispanics use wireless features and services.
- "I would be interested in receiving advertisements on my cell phone" – 147% more likely than non-Hispanics
- "I use information from my cell phone to decide where to go or what to do in my free time" – 66% more likely than non-Hispanics
- "I am willing to accept advertisements sent to my cell phone if I were to receive something of value in exchange" – 60% more likely than non-Hispanics
- "The extra features of my cell phone are more important than traditional calling features" – 34% more likely than non-Hispanics
- "I use my cell phone in many different ways to get the information I need" – 30% more likely than non-Hispanics
- "I am likely to purchase products I see advertised on my cell phone" – 111% more likely than non-Hispanics
- "My cell phone is an expression of who I am" – 60% more likely than non-Hispanics
- "I rely on my cell phone to keep up with news or sports" – 55% more likely than non-Hispanics
- "My friendships would not be as close as they are without my cell phone" – 31% more likely than non-Hispanics
- "My cell phone connects me to my social world" – 12% more likely than non-Hispanics
