Publishers who are UAP (Universal Ad Package) compliant provide advertisers a set of 4 ad units (300 x 250, 180 x 150, 160 x 600 and 728 x 90). Advertisers can reach the majority of that publisher's audience by using these units collectively.

Image Creatives
Static JPG (JPEG), GIF and PNG image files are accepted formats for image creatives.

Audio
No sound unless user initiated. Creative should include clearly visible mute/stop option.

Animation
Creative can loop 3 times. Total animation can last up to 15 seconds. Continuously running creative not allowed.

Flash Creatives
Animated SWF files are the accepted format for Flash creatives. Flash version 8 and below is supported. It is recommended that Flash creative follow Flash Tracking Kit standards (ClickTAG) for assigning click through URLs. Flash creatives should have a .GIF, .JPG or .PNG backup. close/exit easily.

Rich Media Guidelines
Univision Partner Group’s ad serving technology supports all types of rich media creatives, including but
not limited to:

• Expandable banners
• Floating creatives
• Creatives containing video and audio

All creative actions (e.g. expansion beyond original dimensions, launching new browser window or audio) must be user-initiated and allow user to close/exit easily.

Standard rich media formats such as Eyeblaster, Viewpoint, Unicast and Klipmart are supported (additional rich media ad serving charges may apply).

CONTENT STANDARDS AND GUIDELINES
You may not offer to end users, or include in the advertisements, any content of the type designated as Inappropriate Content (as defined below). “Inappropriate Content” includes any advertisements being served through the UPG that promote, endorse, display, via audio, video or text, or otherwise sanction any of the matters listed below unless provided solely for the purpose of conveying newsworthy information. UPG, in its sole discretion, will determine what constitutes Inappropriate Content. UPG retains sole discretion over these Content Standards and Guidelines. Your continued membership to the UPG implies your agreement to any updated Content Standards and Guidelines; therefore, check our website regularly for updates.

Inappropriate Content and Advertising:

• Tobacco-related (i.e., cigarettes, cigars, pipes, chewing tobacco, etc.).
• Guns/weapons-related (i.e., firearms, bullets, etc.).
• Illegal drugs-related (i.e., marijuana, cocaine, etc.).
• Sexual-related (i.e., adult themes, sexual activities, pornography, etc.).
• Crime-related (i.e., organized crime, notorious characters, etc.).
• Violence-related (i.e., physical harm or pain, torture, etc.).
• Profanity-related (i.e., offensive words, phrases, images, etc.).
• Dehumanizing-related (i.e., degrading, abuse, humiliating, etc.).
• Death-related (i.e., funeral homes, mortuaries, etc.).
• Hate-related (i.e., racial, religious, ethnic, etc.).
• Gambling-related (i.e., casinos, lotteries, etc.).
• Illegal-related (i.e., violates, or promotes the violation of, any criminal law, etc.).
• Competitor-related (i.e., any media company which primarily targets the U.S. Spanish-speaking Hispanic market).
• Involves unauthorized or unapproved use of UPG’s intellectual property.
• Involves a copy or parody of current or past UPG products or services.
• Involves an implied affiliation, association or endorsement by, or favored status with, UPG.
• Advertising that is untruthful, deceptive, or mischaracterizes the quality, quantity or character of the product or service being advertised or violates the consumer protection laws or other laws of any jurisdiction.

Banner Ad with companion Text Link

Note: All banners are in the same location, at the top of each page. All different sizes are needed for different phone screen sizes (larger phones need the larger sizes, smaller phones the smaller sizes, etc.)
Text link character limit: 16-24 characters (including spaces)
Available: WAP microsite or jump/landing page creation with direct response features as one of our additional offers (for brands without WAP sites).

Image Creatives
Static JPG (JPEG), GIF and PNG image files are accepted formats for image creatives.

Audio
No sound unless user initiated. Creative should include clearly visible mute/stop option.